intro_finalfinal(2).txt

_

Hi! I'm Sheri. I got my start in the late 90s with expage, Angelfire, and Geocities, and kinda just kept going.

My long design journey has taken me through web, print, motion, and ux. I'm having a great time!

intro_finalfinal(2).txt

Sheri Bates

Principal UX Design Lead | Systems Architect & Team Mentor

Hi! I'm Sheri. I got my start in the late 90s with expage, Angelfire, and Geocities, and kinda just kept going.
My long design journey has taken me through web, print, motion, and ux. I'm having a great time!

Also, you gotta look at this site on desktop. It looks way better there.

C:\Users\sheri\projects\Pokedeck

_

Pokedeck.cards

Pokedeck is a fun little web app I designed and my partner built for analyzing and building Pokemon teams!

Sheri Bates

Principal UX Design Lead | Systems Architect & Team Mentor

+

Graphic

Motion

Video

Etc.

7:55 AM

11/1/2026

Sheri Bates

Principal UX Design Lead | Systems Architect

Resume

Work Experience

Project Type

Main

Side

Fun

Syntax

2026

-

Current

Principal User Experience Design Lead

Syntax is a fintech firm based out of NYC. We're building systems that allow users to analyze the most complex datasets in the world.

At Syntax, I work with a brilliant and ambitious Engineering team to brainstorm, design, and build the technology that makes a vast sea of financial data navigable.

Graphic

Interaction

Marketing

Motion

UX

Syntax Direct

2023

-

Current

My work is focused on our flagship product, Syntax Direct.

Interaction

Motion

UX

syntaxdata.com

Graphic

Marketing

47-122

2025

-

Current

47-122.com

Designer & Builder

A website I designed and built in Framer for sharing me and my partner's photography.

Graphic

Interaction

UX

Syntax

2023

-

2026

Senior User Experience Designer

After Tyemill was acquired by Syntax in 2023, I continued working on the Syntax suite of products.

Graphic

Interaction

Marketing

Motion

Print

UX

Games Done Quick

2023

Frame Fatales / Games Done Quick

Logo Designer

In preparation for an upcoming speedrunning marathon event for charity, the Frame Fatales team from Games Done Quick reached out for a logo and identity refresh.

Graphic

Identity

Marketing

R. Talsorian Games

2022

-

2025

Logo Designer

Graphic

Identity

Marketing

Print

SHADOW SCAR

2024

-

2025

After working closely with R. Talsorian Games on some new in-game logos for Cyberpunk, they reached out once again in late 2023 to work with me on branding for their brand-new RPG, Shadow Scar.

Graphic

Marketing

Cyberpunk Black Chrome

2022

-

2023

R. Talsorian Games reached out to me for several new logo designs to be used throughout the Cyberpunk franchise, particularly their brand compendium book Cyberpunk Red: BLACK CHROME. Some logos will also appear throughout their RPG products, including Cyberpunk 2020 and Cyberpunk 2077.

Graphic

Identity

Print

Pokedeck

2022

-

2023

Pokedeck.cards

Designer & Builder

My partner and I designed and built an app that helps you build and analyze your Pokemon team.

Here's a list of my favorite Pokemon!

Graphic

Interaction

UX

GeekGirlCon

2022

GGConline 2022

Stream & Motion Designer

GeekGirlCon reached out in 2022 to overhaul their online streaming presence. I designed every element, from overlays to emotes.

Graphic

Identity

Motion

Tyemill

2021

-

2023

ACQ

2023

→

Syntax

Senior User Experience Designer

Tyemill was a software research and development agency.

I picked up Affinity from the previous Senior UXD and carried it through to the acquisition.

Graphic

Interaction

Motion

UX

Maple Systems

2019

-

2021

Senior Web Designer

Maple Systems is an industrial automation manufacturer providing HMI and control solutions.

My responsibilities at Maple Systems ranged from visual and UX design, to print advertising and video production. My focus had been refreshing Maple’s 30+ year old brand, and designing a modern new eCommerce website, including developing a design system.

Graphic

Marketing

Motion

Print

UX

maplesystems.com + design system

UX

Maple Systems

2016

-

2019

Marketing & Digital Designer

Graphic

Marketing

Motion

Print

UX

Freelance

2016

-

2023

Stream & Broadcast Designer

For a long while, I ran a little stream gfx shop that was pretty successful!

Whenever I had time, I’d take small-to-medium stream graphics comms for streamers with audience sizes ranging from “just friends” to upwards of 2,000 regular viewers.

Graphic

Identity

Interaction

Motion

GeekGirlCon

2015

-

2017

Convention merch

Merchandise Designer (volunteer)

GGC is a non-profit organization and annual convention dedicated to celebrating and empowering women and girls in sci-fi, tech, and gaming.

I worked with GGC on a volunteer basis for a couple summers, designing and producing various pieces of merchandise for their annual convention, including t-shirts, posters, banners, and standees.

Graphic

Identity

tiny.video

2015

-

2016

tiny.video

Designer & Builder

My partner and I designed and built this handy little app for clipping Youtube videos (years before Youtube added the feature themselves), and users can customize the way the links are presented. This site was born from a need to share clips of Smash Bros tournaments back in 2014-2015 without spoiling the results in the thumbnail :)

Interaction

UX

Autoloop

2013

-

2016

Art Director

Autoloop was a customer retention and marketing automation platform tailored specifically for the automotive dealership industry.

As Art Director, I was responsible for a core team of visual designers while overseeing a larger team of ~15 email campaign designers. Our team created print and digital marketing campaigns and materials for our OEM clients, including Subaru and BMW. I was also involved in most of Autoloop’s print marketing template designs, including mailers, that would be used by many of our OEM clients.

Graphic

Identity

Marketing

Print

Hipmunk

2012

Hipmunk Me! Campaign

Illustrator

2012 was kind of a wild time to be an illustrator/designer online. Alexis Ohanian reached out to me after having worked with me on some fun reddit stuff in the couple years previous, and asked me to lend a hand with marketing his new travel metasearch site, Hipmunk. This was a fun project!

Graphic

Marketing

Autoloop

2010

-

2013

Email Campaign Designer

Graphic

Identity

Marketing

Print

reddit.com

2008

-

2011

The “reddit is down” image

Kind of a meme designer?

This is a weird one, but for a number of wild reasons (partially also due to the internet still being relatively young), I worked with reddit on various imagery. Notably, remember their old “reddit is down” image? That was me!

Graphic

Mandalay Solutions

2007

-

2008

Web & Marketing Designer

My first professional entry into the design world included web design, print, and marketing.

Graphic

Identity

Marketing

The urologist website

I still look back fondly on my very first project as a professional designer: A website for a local Urologist. This is literally true. Yes the color scheme was yellow.

Graphic

The Internet

1998

-

Forever

Gundam Wing fansites

Geocities Webmaster

Something something art through adversity

Would you believe I created dozens of Expage, Geocities, and Angelfire websites in the late 90s? I became immediately obsessed with the idea of creating for the internet the second I got access to it. In my case, this would have been the summer between middle school and high school, taking weekly bike rides to the local library with my best friend to update our Gundam Wing fansites.

Resume

Work Experience

Project Type

Main

Side

Fun

Syntax

2026

Current

Principal User Experience Design Lead

Syntax is a fintech firm based out of NYC. We're building systems that allow users to analyze the most complex datasets in the world.

At Syntax, I work with a brilliant and ambitious Engineering team to brainstorm, design, and build the technology that makes a vast sea of financial data navigable.

Graphic

Interaction

Marketing

Motion

UX

Syntax Direct

2023

-

Current

My work is focused on our flagship product, Syntax Direct.

Interaction

Motion

UX

syntaxdata.com

Graphic

Marketing

47-122

2025

Current

47-122.com

Designer & Builder

A website I designed and built in Framer for sharing me and my partner's photography.

Graphic

Interaction

UX

Syntax

2023

2026

Senior User Experience Designer

After Tyemill was acquired by Syntax in 2023, I continued working on the Syntax suite of products.

Graphic

Interaction

Marketing

Motion

Print

UX

Games Done Quick

2023

Frame Fatales / Games Done Quick

Logo Designer

In preparation for an upcoming speedrunning marathon event for charity, the Frame Fatales team from Games Done Quick reached out for a logo and identity refresh.

Graphic

Identity

Marketing

R. Talsorian Games

2022

2025

Logo Designer

Graphic

Identity

Marketing

Print

SHADOW SCAR

2024

-

2025

After working closely with R. Talsorian Games on some new in-game logos for Cyberpunk, they reached out once again in late 2023 to work with me on branding for their brand-new RPG, Shadow Scar.

Graphic

Marketing

Cyberpunk Black Chrome

2022

-

2023

R. Talsorian Games reached out to me for several new logo designs to be used throughout the Cyberpunk franchise, particularly their brand compendium book Cyberpunk Red: BLACK CHROME. Some logos will also appear throughout their RPG products, including Cyberpunk 2020 and Cyberpunk 2077.

Graphic

Identity

Print

Pokedeck

2022

2023

Pokedeck.cards

Designer & Builder

My partner and I designed and built an app that helps you build and analyze your Pokemon team.

Here's a list of my favorite Pokemon!

Graphic

Interaction

UX

GeekGirlCon

2022

GGConline 2022

Stream & Motion Designer

GeekGirlCon reached out in 2022 to overhaul their online streaming presence. I designed every element, from overlays to emotes.

Graphic

Identity

Motion

Tyemill

2021

2023

ACQ

2023

→

Syntax

Senior User Experience Designer

Tyemill was a software research and development agency.

I picked up Affinity from the previous Senior UXD and carried it through to the acquisition.

Graphic

Interaction

Motion

UX

Maple Systems

2019

2021

Senior Web Designer

Maple Systems is an industrial automation manufacturer providing HMI and control solutions.

My responsibilities at Maple Systems ranged from visual and UX design, to print advertising and video production. My focus had been refreshing Maple’s 30+ year old brand, and designing a modern new eCommerce website, including developing a design system.

Graphic

Marketing

Motion

Print

UX

maplesystems.com + design system

UX

Maple Systems

2016

2019

Marketing & Digital Designer

Graphic

Marketing

Motion

Print

UX

Freelance

2016

2023

Stream & Broadcast Designer

For a long while, I ran a little stream gfx shop that was pretty successful!

Whenever I had time, I’d take small-to-medium stream graphics comms for streamers with audience sizes ranging from “just friends” to upwards of 2,000 regular viewers.

Graphic

Identity

Interaction

Motion

GeekGirlCon

2015

2017

Convention merch

Merchandise Designer (volunteer)

GGC is a non-profit organization and annual convention dedicated to celebrating and empowering women and girls in sci-fi, tech, and gaming.

I worked with GGC on a volunteer basis for a couple summers, designing and producing various pieces of merchandise for their annual convention, including t-shirts, posters, banners, and standees.

Graphic

Identity

tiny.video

2015

2016

tiny.video

Designer & Builder

My partner and I designed and built this handy little app for clipping Youtube videos (years before Youtube added the feature themselves), and users can customize the way the links are presented. This site was born from a need to share clips of Smash Bros tournaments back in 2014-2015 without spoiling the results in the thumbnail :)

Interaction

UX

Autoloop

2013

2016

Art Director

Autoloop was a customer retention and marketing automation platform tailored specifically for the automotive dealership industry.

As Art Director, I was responsible for a core team of visual designers while overseeing a larger team of ~15 email campaign designers. Our team created print and digital marketing campaigns and materials for our OEM clients, including Subaru and BMW. I was also involved in most of Autoloop’s print marketing template designs, including mailers, that would be used by many of our OEM clients.

Graphic

Identity

Marketing

Print

Hipmunk

2012

Hipmunk Me! Campaign

Illustrator

2012 was kind of a wild time to be an illustrator/designer online. Alexis Ohanian reached out to me after having worked with me on some fun reddit stuff in the couple years previous, and asked me to lend a hand with marketing his new travel metasearch site, Hipmunk. This was a fun project!

Graphic

Marketing

Autoloop

2010

2013

Email Campaign Designer

Graphic

Identity

Marketing

Print

reddit.com

2008

2011

The “reddit is down” image

Kind of a meme designer?

This is a weird one, but for a number of wild reasons (partially also due to the internet still being relatively young), I worked with reddit on various imagery. Notably, remember their old “reddit is down” image? That was me!

Graphic

Mandalay Solutions

2007

2008

Web & Marketing Designer

My first professional entry into the design world included web design, print, and marketing.

Graphic

Identity

Marketing

The urologist website

I still look back fondly on my very first project as a professional designer: A website for a local Urologist. This is literally true. Yes the color scheme was yellow.

Graphic

The Internet

1998

Forever

Gundam Wing fansites

Geocities Webmaster

Something something art through adversity

Would you believe I created dozens of Expage, Geocities, and Angelfire websites in the late 90s? I became immediately obsessed with the idea of creating for the internet the second I got access to it. In my case, this would have been the summer between middle school and high school, taking weekly bike rides to the local library with my best friend to update our Gundam Wing fansites.