intro_finalfinal(2).txt
_
Hi! I'm Sheri. I got my start in the late 90s with expage, Angelfire, and Geocities, and kinda just kept going.
My long design journey has taken me through web, print, motion, and ux. I'm having a great time!
intro_finalfinal(2).txt
Sheri Bates
Principal UX Design Lead | Systems Architect & Team Mentor
Hi! I'm Sheri. I got my start in the late 90s with expage, Angelfire, and Geocities, and kinda just kept going.
My long design journey has taken me through web, print, motion, and ux. I'm having a great time!
Also, you gotta look at this site on desktop. It looks way better there.
C:\Users\sheri\projects\Pokedeck
_

Pokedeck.cards
Pokedeck is a fun little web app I designed and my partner built for analyzing and building Pokemon teams!
Resume
Work Experience
Project Type
Main
Side
Fun
Syntax
2026
-
Current
Principal User Experience Design Lead
Syntax is a fintech firm based out of NYC. We're building systems that allow users to analyze the most complex datasets in the world.
At Syntax, I work with a brilliant and ambitious Engineering team to brainstorm, design, and build the technology that makes a vast sea of financial data navigable.
Graphic
Interaction
Marketing
Motion
UX
Syntax Direct
2023
-
Current

My work is focused on our flagship product, Syntax Direct.
Interaction
Motion
UX
47-122
2025
-
Current
47-122.com
Designer & Builder

A website I designed and built in Framer for sharing me and my partner's photography.
Graphic
Interaction
UX
Syntax
2023
-
2026
Senior User Experience Designer
After Tyemill was acquired by Syntax in 2023, I continued working on the Syntax suite of products.
Graphic
Interaction
Marketing
Motion
UX
Games Done Quick
2023
Frame Fatales / Games Done Quick
Logo Designer


In preparation for an upcoming speedrunning marathon event for charity, the Frame Fatales team from Games Done Quick reached out for a logo and identity refresh.
Graphic
Identity
Marketing
R. Talsorian Games
2022
-
2025
Logo Designer

Graphic
Identity
Marketing
SHADOW SCAR
2024
-
2025

After working closely with R. Talsorian Games on some new in-game logos for Cyberpunk, they reached out once again in late 2023 to work with me on branding for their brand-new RPG, Shadow Scar.
Graphic
Marketing
Cyberpunk Black Chrome
2022
-
2023

R. Talsorian Games reached out to me for several new logo designs to be used throughout the Cyberpunk franchise, particularly their brand compendium book Cyberpunk Red: BLACK CHROME. Some logos will also appear throughout their RPG products, including Cyberpunk 2020 and Cyberpunk 2077.
Graphic
Identity
Pokedeck
2022
-
2023
Pokedeck.cards
Designer & Builder
My partner and I designed and built an app that helps you build and analyze your Pokemon team.
Graphic
Interaction
UX
GeekGirlCon
2022
GGConline 2022
Stream & Motion Designer

GeekGirlCon reached out in 2022 to overhaul their online streaming presence. I designed every element, from overlays to emotes.
Graphic
Identity
Motion
Tyemill
2021
-
2023
ACQ
2023
→
Syntax
Senior User Experience Designer

Tyemill was a software research and development agency.
I picked up Affinity from the previous Senior UXD and carried it through to the acquisition.
Graphic
Interaction
Motion
UX
Maple Systems
2019
-
2021
Senior Web Designer

Maple Systems is an industrial automation manufacturer providing HMI and control solutions.
My responsibilities at Maple Systems ranged from visual and UX design, to print advertising and video production. My focus had been refreshing Maple’s 30+ year old brand, and designing a modern new eCommerce website, including developing a design system.
Graphic
Marketing
Motion
UX
Maple Systems
2016
-
2019
Marketing & Digital Designer

Graphic
Marketing
Motion
UX
Freelance
2016
-
2023
Stream & Broadcast Designer

For a long while, I ran a little stream gfx shop that was pretty successful!
Whenever I had time, I’d take small-to-medium stream graphics comms for streamers with audience sizes ranging from “just friends” to upwards of 2,000 regular viewers.
Graphic
Identity
Interaction
Motion
GeekGirlCon
2015
-
2017
Convention merch
Merchandise Designer (volunteer)

GGC is a non-profit organization and annual convention dedicated to celebrating and empowering women and girls in sci-fi, tech, and gaming.
I worked with GGC on a volunteer basis for a couple summers, designing and producing various pieces of merchandise for their annual convention, including t-shirts, posters, banners, and standees.

Graphic
Identity
tiny.video
2015
-
2016
tiny.video
Designer & Builder


My partner and I designed and built this handy little app for clipping Youtube videos (years before Youtube added the feature themselves), and users can customize the way the links are presented. This site was born from a need to share clips of Smash Bros tournaments back in 2014-2015 without spoiling the results in the thumbnail :)
Interaction
UX
Autoloop
2013
-
2016
Art Director

Autoloop was a customer retention and marketing automation platform tailored specifically for the automotive dealership industry.
As Art Director, I was responsible for a core team of visual designers while overseeing a larger team of ~15 email campaign designers. Our team created print and digital marketing campaigns and materials for our OEM clients, including Subaru and BMW. I was also involved in most of Autoloop’s print marketing template designs, including mailers, that would be used by many of our OEM clients.
Graphic
Identity
Marketing
Hipmunk
2012
Hipmunk Me! Campaign
Illustrator


2012 was kind of a wild time to be an illustrator/designer online. Alexis Ohanian reached out to me after having worked with me on some fun reddit stuff in the couple years previous, and asked me to lend a hand with marketing his new travel metasearch site, Hipmunk. This was a fun project!
Graphic
Marketing
Autoloop
2010
-
2013
Email Campaign Designer

Graphic
Identity
Marketing
reddit.com
2008
-
2011
The “reddit is down” image
Kind of a meme designer?

This is a weird one, but for a number of wild reasons (partially also due to the internet still being relatively young), I worked with reddit on various imagery. Notably, remember their old “reddit is down” image? That was me!

Graphic
Mandalay Solutions
2007
-
2008
Web & Marketing Designer
My first professional entry into the design world included web design, print, and marketing.
Graphic
Identity
Marketing
The urologist website
I still look back fondly on my very first project as a professional designer: A website for a local Urologist. This is literally true. Yes the color scheme was yellow.
Graphic
The Internet
1998
-
Forever
Gundam Wing fansites
Geocities Webmaster
Something something art through adversity
Would you believe I created dozens of Expage, Geocities, and Angelfire websites in the late 90s? I became immediately obsessed with the idea of creating for the internet the second I got access to it. In my case, this would have been the summer between middle school and high school, taking weekly bike rides to the local library with my best friend to update our Gundam Wing fansites.
Resume
Work Experience
Project Type
Main
Side
Fun
Syntax
2026
Current
Principal User Experience Design Lead
Syntax is a fintech firm based out of NYC. We're building systems that allow users to analyze the most complex datasets in the world.
At Syntax, I work with a brilliant and ambitious Engineering team to brainstorm, design, and build the technology that makes a vast sea of financial data navigable.
Graphic
Interaction
Marketing
Motion
UX
Syntax Direct
2023
-
Current

My work is focused on our flagship product, Syntax Direct.
Interaction
Motion
UX
47-122
2025
Current
47-122.com
Designer & Builder

A website I designed and built in Framer for sharing me and my partner's photography.
Graphic
Interaction
UX
Syntax
2023
2026
Senior User Experience Designer
After Tyemill was acquired by Syntax in 2023, I continued working on the Syntax suite of products.
Graphic
Interaction
Marketing
Motion
UX
Games Done Quick
2023
Frame Fatales / Games Done Quick
Logo Designer


In preparation for an upcoming speedrunning marathon event for charity, the Frame Fatales team from Games Done Quick reached out for a logo and identity refresh.
Graphic
Identity
Marketing
R. Talsorian Games
2022
2025
Logo Designer

Graphic
Identity
Marketing
SHADOW SCAR
2024
-
2025

After working closely with R. Talsorian Games on some new in-game logos for Cyberpunk, they reached out once again in late 2023 to work with me on branding for their brand-new RPG, Shadow Scar.
Graphic
Marketing
Cyberpunk Black Chrome
2022
-
2023

R. Talsorian Games reached out to me for several new logo designs to be used throughout the Cyberpunk franchise, particularly their brand compendium book Cyberpunk Red: BLACK CHROME. Some logos will also appear throughout their RPG products, including Cyberpunk 2020 and Cyberpunk 2077.
Graphic
Identity
Pokedeck
2022
2023
Pokedeck.cards
Designer & Builder
My partner and I designed and built an app that helps you build and analyze your Pokemon team.
Graphic
Interaction
UX
GeekGirlCon
2022
GGConline 2022
Stream & Motion Designer

GeekGirlCon reached out in 2022 to overhaul their online streaming presence. I designed every element, from overlays to emotes.
Graphic
Identity
Motion
Tyemill
2021
2023
ACQ
2023
→
Syntax
Senior User Experience Designer

Tyemill was a software research and development agency.
I picked up Affinity from the previous Senior UXD and carried it through to the acquisition.
Graphic
Interaction
Motion
UX
Maple Systems
2019
2021
Senior Web Designer

Maple Systems is an industrial automation manufacturer providing HMI and control solutions.
My responsibilities at Maple Systems ranged from visual and UX design, to print advertising and video production. My focus had been refreshing Maple’s 30+ year old brand, and designing a modern new eCommerce website, including developing a design system.
Graphic
Marketing
Motion
UX
Maple Systems
2016
2019
Marketing & Digital Designer

Graphic
Marketing
Motion
UX
Freelance
2016
2023
Stream & Broadcast Designer

For a long while, I ran a little stream gfx shop that was pretty successful!
Whenever I had time, I’d take small-to-medium stream graphics comms for streamers with audience sizes ranging from “just friends” to upwards of 2,000 regular viewers.
Graphic
Identity
Interaction
Motion
GeekGirlCon
2015
2017
Convention merch
Merchandise Designer (volunteer)

GGC is a non-profit organization and annual convention dedicated to celebrating and empowering women and girls in sci-fi, tech, and gaming.
I worked with GGC on a volunteer basis for a couple summers, designing and producing various pieces of merchandise for their annual convention, including t-shirts, posters, banners, and standees.

Graphic
Identity
tiny.video
2015
2016
tiny.video
Designer & Builder


My partner and I designed and built this handy little app for clipping Youtube videos (years before Youtube added the feature themselves), and users can customize the way the links are presented. This site was born from a need to share clips of Smash Bros tournaments back in 2014-2015 without spoiling the results in the thumbnail :)
Interaction
UX
Autoloop
2013
2016
Art Director

Autoloop was a customer retention and marketing automation platform tailored specifically for the automotive dealership industry.
As Art Director, I was responsible for a core team of visual designers while overseeing a larger team of ~15 email campaign designers. Our team created print and digital marketing campaigns and materials for our OEM clients, including Subaru and BMW. I was also involved in most of Autoloop’s print marketing template designs, including mailers, that would be used by many of our OEM clients.
Graphic
Identity
Marketing
Hipmunk
2012
Hipmunk Me! Campaign
Illustrator


2012 was kind of a wild time to be an illustrator/designer online. Alexis Ohanian reached out to me after having worked with me on some fun reddit stuff in the couple years previous, and asked me to lend a hand with marketing his new travel metasearch site, Hipmunk. This was a fun project!
Graphic
Marketing
Autoloop
2010
2013
Email Campaign Designer

Graphic
Identity
Marketing
reddit.com
2008
2011
The “reddit is down” image
Kind of a meme designer?

This is a weird one, but for a number of wild reasons (partially also due to the internet still being relatively young), I worked with reddit on various imagery. Notably, remember their old “reddit is down” image? That was me!

Graphic
Mandalay Solutions
2007
2008
Web & Marketing Designer
My first professional entry into the design world included web design, print, and marketing.
Graphic
Identity
Marketing
The urologist website
I still look back fondly on my very first project as a professional designer: A website for a local Urologist. This is literally true. Yes the color scheme was yellow.
Graphic
The Internet
1998
Forever
Gundam Wing fansites
Geocities Webmaster
Something something art through adversity
Would you believe I created dozens of Expage, Geocities, and Angelfire websites in the late 90s? I became immediately obsessed with the idea of creating for the internet the second I got access to it. In my case, this would have been the summer between middle school and high school, taking weekly bike rides to the local library with my best friend to update our Gundam Wing fansites.



